Are you selling your own brand and products on Amazon? Then of course you want the best for your product. You also want to get as much out of it as possible when it comes to sales. It is important to come across as a strong brand. A powerful brand stands for unity and consistency. If this is the look and feel of your brand, it will also have a positive effect on the conversion of your products.
Therefore, make sure you protect your brand. How do you do that exactly? Amazon offers possibilities to do so. In this article you will read more about:
Want to know how to get started? Please contact the marketplace consultants at Brandsom. We are happy to help you with strategic selling and brand protection through Amazon.
Not everyone can use trademark protection through Amazon. Your product or brand name must meet certain criteria. What does that look like? For Amazon, the application for an active trademark must be pending at a trademark agency. Or, of course, have full registration. To be eligible for Amazon Brand Registry, your brand must have an active registered trademark in every country where you want to sell your products.
If your trademark is registered with the World Intellectual Property Organization (WIPO), you must submit the corresponding trademark number assigned by the national trademark office, as it may differ from the trademark number assigned by WIPO.
If your trademark is registered with the European Union Intellectual Property Office (EUIPO), please select EUIPO as the trademark registration office in your application.
It is also important to know that the shape of your trademark must be based on text (word mark) or on an image with words, letters, and numbers (design mark). The trademark does not have to have a complicated design. What matters is that the combination of colors, text, and font is unique and can only be linked to your webshop.
The first step is to create a sales account on Amazon. Do you also want to get started with registering your trademark right away? These are the steps to take:
Your trademark is protected in two ways. These are trademark registration and brand gating.
Brand registration
It is possible to register your brand, so you have more influence on the content of your product detail page. So it gives you more influence and control. These are the advantages of trademark registration:
With trademark registration, another retailer cannot simply hijack your name or product. It gives you more rights, protection, and influence. You can choose sellers who do business transparently and have the same image as your brand.
Brand gating
As a seller, you can also protect your brand with brand gating. Please note: your brand must also be registered for this. One thing stands or falls with the other. Why would you also use this? You don't want your listing to be hijacked and taken over by forgers who sell cheap imitation products. That will ruin your ranking in the marketplace. Trademark infringement and copyright issues are also part of it.
If you appropriate the brand, as a seller you have a choice as to who else can sell your brand. In other words, you select your own resellers for products with your brand name.
What are the benefits of Brand Registry on Amazon? This is what you benefit from as a retailer:
Are you curious about the possibilities to protect your brand on Amazon? Or do you want to decide with which resellers you do business? Brandsom is the marketplace specialist who knows the right strategy for your brand. Contact Brandsom today to schedule a meeting with our marketplace consultants. You can contact us at contact@brandsom.nl or +31 (0)30-2270520.