Do you have a store or webshop and / or do you sell a physical product? Then you can sell your products through various online marketplaces, such as Bol.com, Amazon and La Redoute. La Redoute is a French webshop that specializes in fashion and homeware. Offering your products on this webshop can generate many extra customers and sales. But you will have to do it right! In this article you will find everything you need to know about selling as an external seller on La Redoute.
La Redoute has a long history in France. The company started out as a wool spinning company in the 19th century and released its first catalog in the 20th century, allowing customers to shop from home. Thus La Redoute became one of the first mail order companies. Today La Redoute is one of the largest webshops in France. No less than 99% of all French people are familiar with this brand! In addition to France, the webshop now also sells in 25 other countries.
In recent years, La Redoute has been actively repositioning. Their goal is no longer to be the market leader in France. Instead, the company wants to focus on women over 30 worldwide. For several years now, it has been possible for Dutch customers to order from La Redoute, via laredoute.nl. With this, La Redoute competes with Wehkamp, which also mainly sells fashion and homeware products to women over 30.
Please note: the Dutch website is not a marketplace. This means that as an external seller you can only sell your products on Laredoute.fr and not on laredoute.nl. Read more about selling your products on laredoute.fr below.
Since 2010, La Redoute also offers products from external sellers via the online marketplace, in addition to its own products. The product range has therefore been expanded. On the marketplace, as a third-party seller, you can sell products in all kinds of categories, including: fashion, home goods and home decor, as well as electronics, beauty products, toys, garden items and more. There are over 450 external sellers on laredoute.fr.
How does it work?
It is important to realize:
La Redoute is a so-called "closed marketplace". This means that not just everyone can sell on this webshop. Before you are able to sell on this site you will be screened. We look at your price level, the scope of your product range and whether you own a particular brand.
As a seller on La Redoute, you must meet the following requirements:
Do you meet these requirements? Then go through the following steps:
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Your product information must meet a large number of requirements. Below we discuss the main requirements for the title, product description, search terms and bullet points.
Please note all information must be written in French.
Title:
Product Description:
Search terms:
Bullet points:
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Good images are very important. They lead to more sales. So make sure you have good, sharp photos in which your products stand out well.
La Redoute sets the following requirements for images:
In addition to product information, you must also enter article information before you start with your sales. Articles are the different variants of a product. The articles listed under a product differ in a few parts, such as color and size, but are otherwise identical to each other.
La Redoute sets the following requirements for article information:
An EAN is a unique combination of numbers that identifies an article based on a European system. EAN stands for 'European Article Numbering', or European Article Numbering. The code consists of 13 digits.
Please note the following:
Are you already selling on La Redoute, but do you think you can get more out of it? Then it might be clever to look at the marketing options. There are several ways in which you can bring your products to the attention of customers. Below we mention three:
Adding articles to your La Redoute account can be done manually or automatically. Adding all items manually takes a lot of time and is prone to errors. That is why it is wise to use an integrator. This software links your internal systems to one or more marketplaces.
You can link your webshop to La Redoute via EffectConnect. Orders are then processed automatically and the stock is automatically updated. Additionally, you can easily view your products, stock and orders.
Do you not have enough ICT knowledge yourself to make this link? We are happy to help you connect your systems, as well as onboard and map your products.
For example, we can help you with