Do you have plans to grow internationally? As a small retailer, you can achieve this by selling and advertising on GALERIA’s marketplace. You may be familiar with the physical shops known as GALERIA Karstadt Kaufhof. This large German department store also has an online shop that caters to both visitors and external sellers.
GALERIA Karstadt Kaufhof is a strong brand. No less than 90% of Germans say they are familiar with the name. This offers opportunities for you as a seller. If you’re thinking of entering a new market outside the Netherlands, be sure to take a look at GALERIA’s platform. The website has a large reach and many visitors.
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If you want to make your online business a success, get in contact with Brandsom. We are the marketplace specialists and offer advice on all marketplace related matters, both nationally and internationally. Our marketplace consultants can help you with implementing a successful strategy that helps you sell on various marketplaces. Click on the arrow below to get in touch with one of our consultants.
Karstadt Warenhaus GmbH, based in Essen, is a German department store chain. The two companies GALERIA Kaufhof GmbH and Karstadt Warenhaus GmbH have been working together since November 2018. As of March 2019, Karstadt and Kaufhof appeared on the German market under the joint name GALERIA Karstadt Kaufhof.
Their website is well constructed and user-friendly. The large and diverse selection of products indicates that GALERIA is a department store. On their website you’ll find:
As the above list indicates, there are many categories for which you can advertise on GALERIA’s platform. At Brandsom, our consultants have a lot of experience with setting up specific advertisement campaigns for various markets. We can help with the roll-out of your sales and advertising strategy and offer a wide range of marketplace related services. Get in touch with us by clicking on the arrow below to find out what we can do for your business.
In order to advertise on GALERIA, it is necessary to register and be active on the platform. The process involves the following steps:
To apply, send an email to the partner manager at partner@GALERIA-marktplatz.de. In your email, ask for a partnership so that your request can be evaluated. Make sure to specify the products that you want to advertise on GALERIA. It’s important that these fall under one of the aforementioned categories.
If GALERIA is interested in your offer and agrees to a partnership, you can start selling on the German department store chain’s platform. But first, a cooperation contract needs to be drawn up. The principle of the agreement is that you support each other to make the partnership a success.
After signing the contract, it is time to upload your products to the web shop’s system. Make the product information as clear as possible, so that visitors enjoy looking at your product pages and find the information they need. Doing so will also make your products easier to find for potential customers. The following information about a product should be presented:
The fourth and final step to boost sales is to advertise on the German marketplace. Keep on reading to learn how to make your advertising campaign on GALERIA a success.
To attract even more visitors to your product pages, it is possible to advertise on GALERIA. There are various ways of making a name for yourself on the online marketplace. To make your advertising campaign a success, you should focus on the following things:
GALERIA doesn’t do this all independently. They work together with external partner Awin.com, which is a marketing agency. Registration for advertising on GALERIA is therefore done via this partner.
Are you ready to grow your business by breaking into a new market in Germany? Selling on GALERIA is the perfect opportunity to get started. If you want to kick-start your business, we recommend you enlist the help of marketplace experts. Our advertising specialists know everything about how to promote your brand on (inter)national marketplaces and ensure your products are represented to match your brand’s vision.
Our marketplace consultants can help you with contacting GALERIA, uploading your product range on the marketplace and optimising your marketplace SEO. Additionally, we are a certified partner of Tradebyte, the integrator for GALERIA’s marketplace.
Find more information on our homepage, check out our service page or contact us at contact@brandsom.nl / 030-2270520 and request a no-obligation consultation.