Do you want to see your company grow on B2B marketplaces? Then incorporating Amazon Business into your strategy is a must. This article will teach you everything you need to know about Amazon Business. What is it, how do you sign up for it, and what are the benefits of the standard Amazon platform?
An online marketplace is a place on the Internet where supply and demand come together. Just like a physical market, you can find all kinds of products from different sellers. A city market or an online marketplace such as Bol.com can be described as a B2C (business-to-consumer) marketplace. Several traders have a place in this market. They sell their products mainly to consumers.
In addition to B2C markets, there are also online and physical B2B (business-to-business) markets. The sellers then do business with persons who in turn trade in the name of their organization. The name for such a physical place is a wholesaler and, of course, there are wholesalers in all kinds of sectors. Think of wholesalers for hairdressing supplies, building materials, or office supplies.
The name wholesale is not so strange when you consider that companies buy in bulk more often than consumers. In this digital age, wholesalers are doing more and more business via the internet. Amazon Business can be seen as an online wholesaler, or a B2B marketplace where companies offer products to other companies.
Amazon Business is a marketplace for large and small companies. This platform works in the same way as the standard Amazon platform. The big difference, however, is that it enables B2B sales. As a business seller, you have access to the Amazon shop of hundreds of thousands of other B2B sellers. The figures show that this is a great success: in 2018, Amazon Business already generated $10 billion.
As a B2B sales channel, Amazon Business offers many benefits that are tailored to businesses. If you create an account as a company, you can browse through all kinds of business sales accounts. Amazon Business shows you the prices if you buy items in bulk. You can also create an account with multiple users so that you and your colleagues can use the same account.
Want to know how Amazon's business fits into your overall marketplace strategy? Check out our marketplace page on how to get started.
Buying and selling products from your business can bring you multiple business benefits.
Benefits of Amazon Business over Amazon
The most important conditions are listed below:
Thanks to Amazon Business, you can save on your expenses. The discounts on bulk quantities mean you pay less per product. Because Amazon Business offers the possibility of deferred payment, you can make investments for your daily business in advance.
Moreover, Amazon delivers to your door in pallets, saving you time and money. Thanks to the clear overview of all expenses, you know exactly how far you can go periodically. You no longer need to keep track of your invoices.
Because you no longer have to perform unnecessary actions, this eventually pays off in an increase in turnover.
Do you sell products that are interesting for companies? Then you can use Amazon Business as a sales platform to reach your target group and sell more products. This will, of course, increase your turnover. Your customers will love shopping with Amazon Business because of the advantages mentioned above.
To become an Amazon Business member, follow these steps:
Step 1: Go to amazon.com/business to get started.
Step 2: Click on the button "Create a free Amazon Business account".
Step 3: You will then be asked to enter the name, email address and password you want to use for your account. You can also enter the details of your employer.
Step 4: Amazon will ask you to verify certain company information, such as the address, VAT details and the Chamber of Commerce number.
Step 5: Amazon verifies your account. This takes about 24 hours.
Amazon Business is definitely interesting for companies who prefer to buy in bulk, want to have a clear overview of the expenses and want to save time by not having to go to the wholesaler. Amazon seems to be becoming the modern wholesaler. You will find many business sellers there with all kinds of products that you can also select on specific characteristics. Amazon Business is certainly a great platform for management, purchasing and facility staff.
If you are a B2B seller yourself, Amazon Business is also an interesting sales platform, because here you come into contact with people who buy for a company.
Do you want more information about Amazon Business? Get in touch with an Amazon consultant at Brandsom. Please call us at +31 (0) 3 02 27 05 20 or send an e-mail to contact@brandsom.nl.