ChannelAdvisor’s multichannel commerce platform and Brandsom’s marketplace knowledge have resulted in a quick European expansion for brand Bamboo Basics. Together, the parties collaborated to onboard all 16 Zalando Fulfillment Services (ZFS) locales within four weeks!
Bamboo Basics is a sustainably produced and socially responsible Bamboo underwear brand. Its production process is OEKO-TEX 100 certified. This means that the products do not contain any harmful substances for people and the environment. The brand also uses a supplier whose packaging comes from FSC certified plantations. The Forest Stewardship Council is an international organization dedicated to the preservation and conscious management of forests worldwide.
Bamboo Basics recognised the growing importance of marketplaces and began looking for a scalable solution to help expand to multiple different channels. Zalando was the top priority for the brand because of the size of the marketplace in its home country, the Netherlands. The underwear brand was looking to expand across Europe and to build brand awareness in foreign countries. Since Bamboo Basics did not have the internal resources to onboard and manage the Zalando expansion themselves due to the complexity of the platform, they outsourced the project to Brandsom.
Brandsom helps brands sell on marketplaces including Amazon, Bol.com, and Zalando. Brandsom offers a scalable solution with on demand support of a dedicated fashion consultant. With dozens of Zalando integrations done in the past, Brandsom knows exactly what is needed for the onboarding process to the biggest fashion marketplace in Europe. In order to aid Bamboo Basic’s listings, Brandsom worked on the optimization of content and product titles.
Sustainability is an important factor for Zalando, with the marketplace making sustainability assessments mandatory for all partner brands by 2023. Brandsom added sustainability tags to all their products, making it easier for customers to find Bamboo Basics when they are looking for sustainable products on marketplaces such as Zalando.
To ensure scalability, Brandsom integrated Bamboo Basics with ChannelAdvisor, and the apparel brand confirms managing content and onboarding all European Zalando countries through ZFS was simplified and easier. Brandsom is a certified partner of ChannelAdvisor, which means Bamboo Basics can benefit from experienced in-house specialists that can help with the integration.
ChannelAdvisor is a leading multichannel commerce platform that helps brands and retailers to reach consumers worldwide. ChannelAdvisor’s platform includes powerful automation capabilities that offer brands and retailers a competitive edge, helping streamline operations, improve inventory and order management, and boost product visibility across marketplaces and search engines, as well as retail and social sites.
The ChannelAdvisor platform includes a wide variety of automation and reporting capabilities to help efficiently manage orders from marketplaces and other sales channels. With ChannelAdvisor being the prefered marketplace integrator of Brandsom, Bamboo Basics has a scalable solution to expand to different European markets.
Thanks to the collaboration of Brandsom and ChannelAdvisor, Bamboo Basics says it could confidently hand over its integration process. As a result, the brand reports that it did not have to worry about its integration, and the process went smoothly because of the expertise of ChannelAdvisor and Brandsom.
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