Amazon Brand Story: a feature in Amazon's A+ Content!
Marketplaces are constantly innovating. Amazon recently launched the Amazon Brand Story in the Netherlands. Before we buy something, we want to know where it comes from. What does your company stand for? What is your story as a seller?
Registering your brand with Amazon brings many advantages. One of these is the wide range of features available, such as the A+ Content Manager. With this tool, you can uniquely describe your product information. If you use this effectively, it can have a positive effect on your sales.
An option within the A+ Content Manager is the Amazon Brand Story. What does this option entail exactly? What are the pros and cons and how can we support you in this?
Share your story on Amazon
Do you already sell through Amazon? Then you know that the competition can be fierce. Amazon now has over 8.7 million sellers worldwide! All the more important, therefore, is to ensure that your brand stands out from the competition. One way of doing this is by making good use of the Amazon Brand Story. What does this feature mean exactly?
A Brand Story is basically just a text about your company. Think of it as a short version of your 'about us page', but on Amazon. The Amazon Brand Story appears above your product description and other A+ content. This way, customers can immediately see whom they are dealing with.
They can read about how your brand came to be, what makes your product unique and why your product is your passion. In addition, they will see two images and, of course, your company slogan.
Amazon Brand Story benefits
Does the Amazon Brand Story sound interesting to you? It certainly is! This way of e-commerce on the Amazon marketplace gives your brand a personal character. This not only makes you stand out from the competition but also attracts your ideal customers.
So there are a lot of positive aspects to it. What are the main advantages of the Amazon Brand Story?
1. Emphasize your unique story
Why should customers order your product instead of your competitor's? What makes your business truly unique? With the Amazon Brand Story, you can quickly and effectively communicate this to your potential customers.
2. Make sure you are visible
Amazon shoppers are usually looking for a product, not a brand. Once they have found and ordered the product, they quickly forget where it came from. Not the intention! If they are satisfied with your products, it shouldn't lead them to order a similar product from someone else later on.
By prominently sharing your company story, the customer can't ignore it anymore! This way they remember you much better.
3. Share the special qualities of your products
The Amazon Brand Story enables you to make your brand more personal. Are all your products handmade, for example? If so, be sure to share it! Especially if you don't have a big, recognizable brand (yet). This new feature allows you to approach your customers in a personal way.
Amazon Brand Story Disadvantages
You hear it often: every advantage has its disadvantages. The Amazon Brand Story also has a few drawbacks. They are not major stumbling blocks, but things to take into account:
1. An untended brand story can be counterproductive
The biggest disadvantage is in your own hands. If the story of your brand does not connect with your target group or simply does not look good, it can be counterproductive. Especially when your competitors have it right! So be sure to check what you want to say with your user and remove all spelling mistakes.
2. You are not alone
This was already mentioned in the previous point. If all your competitors have a good Amazon Brand Story, you will stand out less. All the more reason to add a strong Brand Story of your own.
3. There is little freedom in the layout
The Amazon Brand Story consists of three standard questions:
- The start of your business;
- What makes your products unique, and;
- What your company stands for.
You also add two images as standard. You cannot deviate from this format. So you can't make your Amazon Brand Story completely unique.
Tips and tricks from Brandsom
How to create a Brand Story? With all the different marketplaces and their countless features, you can't see the wood for the trees anymore. We understand that. Brandsom is a marketplace specialist in the Netherlands. We are happy to help you with the Amazon Brand Story.
First of all, we would like to give you a few tips. If you log into your Amazon sales account, you will find the 'A+ Content Manager' under the 'Advertising' tab. This is where you create your Brand Story. Before you fill in everything, we would like to give you the following tips:
1. Get to the point
Customers who want to get to know your company and know more will automatically visit your website. They probably don't have time to read long stories. So, briefly and to the point, tell them what your mission and vision are and what your products can do for your customers.
2. Upload your logo!
Amazon allows you to upload two images: one large and one small. We recommend you use a small image for your company logo.
3. Make sure you are behind the Brand Story first
Not sure what your company stands for yet? The answer is probably closer than you think. Ask yourself: what do I do better or differently than my competitors? What would a satisfied customer say about my company? What do I want to be known for?
4. Stay authentic: tell your true story
Don't think of the Amazon Brand Story as a sales pitch. What need or problem did your business start from? Don't just write something down because it sounds interesting. That is not the right way to build a brand. In the end, you will be found out.
Brandsom: knowledge and advice center for online marketplaces
Do you need the expertise to optimize your Amazon Brand Story? Brandsom is specialized in this. We do not only help you with Amazon but also with the full integration of your content on various international marketplaces, such as Zalando, fonQ, Bol.com, Otto, and eBay.
Wondering how we can help you exactly? You can always call or email us for more information. You can do this by calling +31 (0)30 227 05 20 or contact@brandstom.nl, or using our contact form.
