Success story: DutchBulbs - From flower bulb to European bestseller

In two years, DutchBulbs tripled sales through Amazon, Bol and niche marketplaces

By partnering with Brandsom, DutchBulbs, specialist in high-quality Dutch flower bulbs, was able to leverage its full marketplace potential. Thanks to a smart strategy, complete unloading and data-driven optimization, the brand grew explosively in two years, without any additional internal resources.

About DutchBulbs

DutchBulbs consists of plant and bulb enthusiasts with only one mission: to make exclusive, high quality and affordable Dutch flower bulbs and plants accessible to gardeners across Europe. Thanks to four-step quality control, proprietary protective packaging and an assortment of more than 1,000 varieties - directly from renowned (sometimes "royal") growers - every customer receives fresh bulbs that are delivered quickly and safely.

Business case & Strategy

DutchBulbs is the expert in selling high-quality Dutch flower bulbs online. With a wide assortment, competitive value for money and delivery throughout Europe, the company has established itself as a reliable supplier in a seasonally sensitive niche.

Before partnering with Brandsom, DutchBulbs was already selling on Amazon, but sales were running into a ceiling. Due to lack of time and specific knowledge in integration, content and advertising, growth stagnated.

The choice to work with Brandsom was strategic: with a complete external team of specialists, DutchBulbs could scale up without hiring additional staff.

Goals & Approach

The main goal was clear: structural annual sales growth, with a triple digit increase within two years. In addition, DutchBulbs wanted to expand its reach within Europe through Amazon, Bol.com and various niche marketplaces.

To achieve those goals, Brandsom proposed a scalable approach, fully attuned to the seasonal dynamics of flower bulbs. Crucial to this was the timing and content of the content strategy: because trends change seasonally, data analysis and keyword optimization was started shortly before each season.

During the season, this optimization was repeated twice, each time based on current search data and performance. This kept DutchBulbs relevant and easy to find in a rapidly changing search environment.

Implementation

The implementation was done in phases. First, all integration issues were solved and the full assortment was put live on Amazon, Bol and smaller platforms. Then the real optimization work began.

Brandsom implemented a complete Sponsored Ads strategy, tailored to the entire assortment. Each category received specific keyword targeting to achieve maximum visibility. Dynamic budget allocation, retargeting and defensive campaigns were used to remain dominant on branded search terms as well.

Results

The results don't lie:

• In two years, sales through marketplaces tripled.
• DutchBulbs is now active in all major European countries through the largest marketplaces.
• Product findability improved significantly thanks to smart content updates based on seasonal data.
  
  

"Sales have tripled in 2 years."
- Vitaliy, CEO of DutchBulbs

The flower bulb industry

The Netherlands has more than 1,600 specialized flower bulb growers on a combined approximately 26,000 hectares of cultivated land; more than half of which is dedicated to tulips, with lilies and niche crops as fast-growing additions. The country thus accounts for 83% of all European flower bulb exports and plays a leading role in ornamental plant exports of more than €7 billion annually. Under the sector-wide Ambition for the Future of the Bulb Trade program, growers, traders and breeders are working on concrete goals for 2030 around soil health, biodiversity, energy and transparent communication - a joint roadmap that lets the sector accelerate sustainability and economic growth at the same time.