Advertising on Amazon

Advertising on Amazon: Why and how does it work?

Do you want to sell successfully and effectively on Amazon? Advertising certainly helps to take your business and brand to the next level. Advertising ensures that you are seen by even more people on this platform. But if you want to sell, make sure that your ads are shown to the right target group. Because the latter ultimately ensures clicks that also bring in money. Would you like to make a good and fast start with advertising on Amazon? Read more about it here or contact Brandsom and start generating extra business through the world's most famous marketplace.

Why advertise on Amazon?

Amazon is an American marketplace. Just like its Dutch counterpart Bol.com, Amazon started with the sale of books. After 20 years, they have grown into the world's largest online retail giant, which is also spreading across Europe at an ever-increasing pace.

The platform responds to trends early on and also helps other companies and entrepreneurs to grow. This is certainly interesting because of the number of visitors. Last year, Amazon had 26.15 million visitors, making it the second largest marketplace in the Netherlands. So, being visible on Amazon also leads to many visitors on your product pages.

What is Amazon Advertising?

Just like Google, the average visitor first searches for terms in the search bar. After that, you as a visitor will see the best results that match these terms. This applies to both organic and paid results. The latter category includes the ads in the feed. If you pay as a brand for displays of certain terms in Amazon, this is called Amazon Advertising. As a retailer, you get a prominent place on Amazon, if you pay for advertising.

What possibilities does Amazon offer to advertise?

There are 3 possibilities for companies or brands to advertise on Amazon. These are:

• Sponsored Brands;
• Sponsored Products;
• Display Ads.

Sponsored Brands

These ads display the brand logo and the products. It is a handy move to display product variants next to each other. In this way you respond well to the search terms of the visitor. Moreover, as a seller, it gives you an incentive to snatch away the competitor's purchases.

Sponsored products

These are the commands that appear in the search results. Just like in Google, you see the organic results in your feed. Your bid and the quality of your content will move your ad to a higher position. The higher your ranking, the more visitors will view your products. Advertising on Amazon is an investment, but one that can pay for itself.

Display ads

The Display Ads on Amazon are also similar to those of Google. The ads are shown on the platform itself, but also on partner websites of Amazon. For these ads, you do not pay per click, as with search ads. You pay for the Display Ads per 1000 impressions. This type of ad is particularly useful for new product and/or brand launches.

What are the advantages of advertising on Amazon?

Advertising on Amazon offers endless possibilities and advantages. Why is it so great for brands and businesses to advertise on Amazon?

• Leverage the success of the platform
  The Dutch version of Amazon has 26.5 million visitors per year and they built up this number in about 3 years. The success of Amazon is therefore increasing rapidly in the Netherlands. It is therefore great for companies and brands to hitch a ride on this. Moreover, it is still relatively inexpensive, because Amazon has not existed here for very long. You get a lot back for your advertising at a low price.
• Extensive possibilities through Amazon
  The Amazon platform offers many possibilities. You can set up several kinds of advertisements and the content also contributes to your online sales. Amazon sets high standards for the product texts and images you put on your site. This is not without reason, as this also contributes to the online sales of your products. It also ensures that Amazon's shopping feed looks clean and tidy, making it attractive for visitors to spend their time there.
  
  

Can you see the advantages of Amazon Advertising? Get started now

As you can see, there are a lot of possibilities to advertise on Amazon. Do you want to get started right away? The consultants at Brandsom know exactly what you need to do to be successful. An appropriate strategy as a first step is very important. Please contact the Brandsom marketplace consultants at contact@brandsom.nl or call us at 030-2270520 to make your sales through Amazon a success!