Selling on Bol.com using Advertisement campaigns: This is how you do it
Looking for new ways to increase sales and grow your brand? Bol.com offers many interesting options for selling your products online. Sometimes those sales just don't go as fast as you'd like. Don't worry, Sponsored Products can be the solution for you.
If you start with sponsored products, you are basically using advertisements. This makes it easier to bring your products to people's attention. Handy, because the competition on Bol.com is huge.
But what exactly is Sponsored Products? How can you advertise on Bol and how do you start promoting your products even better? We will tell you more about that in this article. Would you like to know more about selling on the Bol.com marketplace? Please have a look at our page about selling on Bol.com.
Advertising on Bol with your sales account?
With the help of the Brandsom consultancy and Brandsom managed services, you can easily start selling through Bol.com. Are you already using Brandsom services for your Bol.com sales account? Then we can easily transfer your product assortment to make it ready for Sponsored Products. Then we can help you directly with advertising through Bol.com!
What are Sponsored Products?
Sponsored Products are products that become more findable for customers with the help of an advertisement campaign. You link such a product to the right keywords. This means that you will appear higher among the various search results.
Sponsored Products is therefore basically an advertisement or campaign. But beware: an article can only become a Sponsored Product if it is already in the Buy Box. The Bol.com Buy Box is a box at the top of a 'product page' that highlights one seller. The site's algorithm determines which seller is the best at that moment. This seller is placed in the Buy Box.
The advantages of Sponsored Products
That advertising on Bol.com has advantages, was probably obvious. You can reach millions of potential buyers throughout the Netherlands even more easily! It improves your findability, increases your conversion and eventually even increases your sales. We think the following three points are the most important advantages of starting with sponsored products:
- Visibility within the right target group by entering your own keywords.
- Does your Sponsored Product campaign have no effect? Then you pay nothing.
- More clicks to your page will also boost your organic ranking.
What are the costs of advertising on Bol.com?
On Bol.com you can place an advertisement very easily and free of charge. You only pay when customers actually click on your ad. The exact amount you spend on a sponsored product is largely up to you. On Bol.com you can easily set different budgets, for example per campaign, per day or per month. Is your advertisement working very well, but has your maximum budget been reached? Then your ad is immediately no longer active. This is all up to you.
Not sure what the right budget is for your different campaigns? Then the expertise of Brandsom will come in handy. We have years of experience with selling and advertising through different marketplaces and are happy to advise you on this! On a consultancy basis, we will help you find the optimal campaign for your article.
Cost per click (CPC)
Would you like to get advertising space on Bol.com? Then you have to bid on it! How this works exactly, we will explain later in this article. The bidding system determines how much you pay per click on your Sponsored Products. If no one clicks on your ad, you pay nothing at all.
But of course, you want your sponsored product to get attention quickly. So be sure to contact us and find out how our services can make your ads even more effective.
Start with selling on Bol.com by using advertisements
It's definitely a good idea to start using sponsored products, but how does it actually work? Read below step by step on how to set up a sponsored product campaign.
1. Make sure your articles are suitable for Sponsored ProductsDo you have products in the Buy Box? Great! If these products also have good content and of course are in stock, you can use them as advertisements.
2. Accept the terms of conditions regarding advertising
In your sales account, you will find the tab "advertising". Under this tab, you can easily accept the terms of conditions of advertising. After about 24 hours you can start advertising with Bol.com.
3. Your first campaign!
When you set up your first campaign, you choose either ACoS (Advertising Cost of Sale) or manual bidding. With ACoS, you choose the percentage of your turnover that you want to spend on sponsored products; with manual bidding, you choose an exact, maximum click price per article or per keyword. Of course, you also choose your keywords per article and you choose the maximum spending limit. Not quite sure? We'd be happy to help.
4. Done? Optimise your marketplace campaign!
There are several ways in which you can optimise your campaigns. We will explain three of them to you.
- Structure your campaign consistently
It is important to bring structure to your campaigns. There are various ways of doing this. These three methods below are the most common.- Structure on the basis of product category. You do this by placing articles that fall within the same category in the same campaign.
- Structure by brand. This is done by including articles of the same brand in the same campaign.
- Structure on the basis of front runners or top sellers. This is done by placing your best-selling items in the same campaign.
- Calculate your ideal ACoS
- Reports
Need help with selling on Bol? Brandsom helps you!
Curious how your campaigns will become successful? Brandsom can advise you on this, but you can also outsource selling on Bol to us completely. Does this sound interesting to you? Please feel free to contact us about the possibilities.
