Selling on About You

Selling on About You

Do you work in the fashion sector as a salesperson? Then selling clothing on multiple fashion marketplaces could be a good element of your approach. AboutYou, like Zalando, is owned by the Otto Group and has grown in popularity in recent years.

With a turnover growth of 54.8% for the year 2021-2022, this online fashion marketplace is establishing itself as a big name in an industry where many providers are already active. Both major fashion brands and smaller entrepreneurs are capitalising on the success of the webshop by selling About You. This article tells you about the benefits and how you, as a fashion retailer, can make use of them.

What are the advantages of selling on About You?

The fact that selling on About You is attractive to large and small fashion retailers is clear from the figures for the past few years. The other advantages are listed below:

• Popular among a young target group: the range is aimed primarily at the younger generations. This could be an important reason why the webshop is growing so fast. Statistics from the CBS show that in 2020, 86 percent of 25 to 45 year olds bought online. Does this match your target group? If so, About You is an indispensable sales channel for you.
• More than 400,000 products online: this does not just apply to clothing. About You soon expanded its range to include bags, shoes and beauty products. As a seller, it means that you are part of a one-stop shop where the right target group is happy to buy clothes online.
• International sales: when you sell fashion on About You, you can easily acquire customers in no fewer than 25 countries: About You is active in Austria, Belgium, the Czech Republic, Estonia, France, Germany, Hungary, Latvia, Lithuania, the Netherlands, Ireland, Croatia, Bulgaria, Denmark, Finland, Sweden, Spain, Italy, Greece, Portugal, Poland, Romania, Slovakia, Slovenia and Switzerland.
• The webshop is currently experiencing enormous growth: turnover rose to 1.17 billion in fiscal year 2020 - 2021. If you join now, you can easily benefit from this enormous success.
• Wide choice: in the About You webshop, consumers can choose from no fewer than 2,000 different brands. This is interesting for you as a retailer, because consumers like to shop at shops with a wide range of products. That saves a lot of time, money and hassle. Customers like to visit a shop when they have plenty of choice.
• More than 26 million app downloads: that's how many people have access to the fashion on sale at About You at the click of a button. Research shows that 94 percent of Dutch people make purchases online. The millennials and Generation Z are the leaders when it comes to online shopping. Because About You focuses on the younger target group that grew up with a smartphone, you appeal to the right people as an online fashion retailer.
• Good cooperation and advertising opportunities: in cooperation with its partners, About You connects the clothing brands with the target group. The platform makes use of native advertising on both the webshop and external websites. About You offers fashion and non-fashion brands the opportunity to make use of this. This makes a difference for you as a seller when it comes to marketing activities.

So there are plenty of reasons to sell on About You. However, the online retailer is selective in the sellers it allows. If you would like to know how to get through the registration process faster so you can start selling on About You right away, please click on the arrow below and contact a Brandsom consultant.

How does selling on About You work?

The figures for growth, sales and visitors are impressive. If you as a fashion retailer want to grow, selling fashion on About You is not a bad idea. Below, you can read how this works for you.
What do you need to sell fashion on About You?
There are a number of steps to take in order to sell on About You:

• You must have the right information and documents. This includes product information, stock information, photos and prices.
• The products you sell fall into the categories: fashion, beauty and accessories.
• Selling old products is not permitted. The oldest items may be from last year's season at the latest.
• As a fashion B2C seller, you must answer questions and complaints within 24 hours.
• You offer free shipping and returns.
• You work with PostNL, the delivery partner chosen by About You.
• You deliver the product to the customer within 4 days.
• Products must be sent in packaging from About You. You can buy this from About You at cost price.

The logistical process

If you wish to sell clothes online on About You, you have two options for the logistical process. You can operate from your own warehouse (dropshipping) or have the products sent from the About You Fulfilment Centre.

If you choose the second option, About You will take care of the storage, stock management, packaging and dispatch of your products. This also applies to all returns.

Dropshipping:

Business integration: partners sign a contract and supply images of their products.
Technical interface: partners provide the required data for their products.
Data quality control: ABOUT YOU reviews partners' product data.
Testing of live orders: ABOUT YOU carries out a test order
Go live: partners achieve direct access to our customers in up to nine countries

Fulfilment of ABOUT YOU:

Partners deliver goods through B2B delivery to our ABOUT YOU warehouses
When a client orders in our ABOUT YOU shops, we collect and pack the goods
Partners and ABOUT YOU items are collected and packed in one package
We send the package to the client using our extensive logistics network

Integration online fashion marketplace

Do you want to sell on About You or one or more other online fashion marketplaces? Then it is useful to use an integrator. An integrator is software that can connect your systems with multiple marketplaces. With this software you can efficiently maintain and optimise all your marketplace-related matters. Think of: product information, stock management, etc.

Thanks to the fully integrated interface, Tradebyte makes the connection with the About You platform possible for external partners. Via the TB.One SaaS solution, retailers, brands and manufacturers can present their products perfectly.

Another option is Channelengine. This allows you to see at a glance whether your prices, stocks and margins, among other things, are up to date.

Need help choosing the right integrator for you? Or do you think installing an integrator is complicated? As an integrator specialist we would love to help you!

Would you like to know more about selling on About You and other online fashion marketplaces?

If you would like to know more about selling on About You or about the best sales strategy on other fashion marketplaces, please visit our website. Are you looking for personalised advice? Our About You consultants will be pleased to help you. Please contact us at contact@brandsom.nl or call us at 030-2270520 for a no-obligation consultation.